6 Plastic Surgery Marketing Strategies to Attract New Patients in 2023

More people than ever are opting for slight touch-ups with some cosmetic surgery. Due to it being much more widely accepted, it is obvious that surgeons need to do something to cut through the clutter and meet their audiences.

Cosmetic surgery providers use many forms of marketing strategies to draw in clients. The landscape has changed a lot in recent years as it has turned digital, making digital marketing more important than ever.

Cosmetic surgery marketing heavily relies on print advertisements such as magazines, flyers, and newspapers. In 2023, everything is online because that is where all your customers are going to be finding you as this is where all the information is going to be researched.

With how social media has blown up in recent years, it has encouraged more people than ever to get something done. In this article, we will go through some of the top marketing strategies to attract new customers in 2023.

1. Identify high-value potential clients

Cosmetic surgery isn’t right for everyone as they can’t afford it or they just simply don’t have the time to receive the treatment. For this reason, it makes no sense to target young individuals who don’t have a large enough income. The best types of clients are those who qualify for your service. This means that they have a good job or are wealthy enough to afford treatment.

They are also of middle age and have enough time to spare for treatment and recovery. For these types of clients, using social media can be used to your advantage. Facebook’s targeting is much more powerful than many other ad providers as you can target more than basic demographics. This way you will be able to target exactly who you want.

2. Stay in touch with your previous and existing clients

Keeping in touch with your clients is an essential part of giving your clients the best experience whilst contacting them after the surgery makes for great aftercare. If your previous clients are happy with your service, then there is no reason why they wouldn’t give you a review or refer you to a friend or someone they know who is looking for cosmetic surgery. The trick with this is to engage with the on social media. Keep them entertained and you will be fresh in their mind for when the occasion arises.

3. Offer a free Photoshop consultation

If you are just starting off, you need to show value as you won’t be able to show experience. Free consultations are just one way in which you can show value as it will help to build trust with your customers which in turn encourages them to commit to the journey. Patients will be skeptical, and they will definitely be a little nervous. To remedy this and help your clients relax, you can show them exactly what they will look like with the treatment through Photoshop.

Seeing the outcomes, will put the patient to rest and get them excited about the procedure. For example, some people may want to have a mummy makeover which includes a range of procedures. By showing the patient what they will look like, they will be much more inclined to go through with the procedure.

4. Improve relationships with unhappy patients

It is inevitable that the practice will have some unhappy clients, but this is mostly down to wrong expectations. This is why communicating with patients is crucial for a lasting relationship. To remedy unhappy customers, arrange a telephone or video consultation which you can then help them to understand the procedure. You can also show them before and after images to show them the reality of the outcomes of the procedures. To prevent this from happening, you should make it abundantly clear at the start and ensure that your potential patients understand the outcomes before they commit to the procedure by providing the free photoshop consultation.

5. Create a user-friendly website

Whether your potential patients hear from you by word of mouth or through social media, the first place they are going to go is to your website to research you more. The website should be easily navigable and should be easy to use. Having a website is like your shop front so make it persuasive and show before and after images to promote your work as well as testimonials.

6. Ask for reviews and provide before and after images

Over 90% of millennials say they trust reviews as much as a person’s recommendation, which shows that reviews are extremely important to your success and online presence. Having a website can ensure that you get rough testimonials that your audiences will check before making an inquiry.

If you have a happy customer, ask them to leave you a review so that more people can show how happy they are with your service. You could even ask you are happy patients if they wouldn’t mind having their treatment on your website for people to see the work. This won’t be the case with most people, but those who do consent put it on the website on that services page.